Tell Your Story With Video

If your business is truly committed to extracting maximum value from digital media, video is 100% the most effective way to produce results

Video builds trust, engages prospects & enhances your brand in a way that no other digital media can compete with. If you’re not properly harnessing the power of video yet, we can help.

Our team at idm.digital has been telling our clients stories with videos for more than 10 years. We understand which type of videos will work for your particular business, your audience & your specific commercial goals.

1 minute of video is worth 1.8 Million words of standard web copy

Dr. James McQuivey, Forrester Research

Think about that quote for just a moment. A single minute of video content is as effective for communicating your key messages to your customers & prospects as almost two million words. Yes, video can be more expensive to produce. Yes, high quality video MUST convey professionalism & reflect the values of your brand, but in terms of return on investment there is no more valuable form of digital media.

Video Marketing

You simply must be making use of video. We can help you with that because we’ve been using & deploying video for our clients for more than 15 years. We know how it works. We know how it can work for you.

The Video Stats You Need to Know About

  • By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). (Cisco)
  • Videos, particularly videos featuring your logo, increase customer trust in your brand by 77%
  • Promotional messages within videos are 64% more likely to generate a response than plain text alone
  • More than 100m people watch an online video at least once per day. If you’re not doing video, you’re missing out
  • 75% of business people told Forbes that they watch work-related videos on business websites at least once a week

According to the Online Publishers Association, 80% of Internet users recall watching a video ad on a website they visited in the past 30 days. Even more impressive, of that 80%, 46% took action after viewing the ad.

In fact:

  • 26% looked for more information about the subject of the video
  • 22% visited the website named in the ad
  • 15% visited the company represented in the video ad
  • 12% purchased the specific product featured in the ad

Visitors are 64% more likely to buy a product on an online retail site after watching a video. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos according to comScore.

Did you know: the longer a visitor stays on your site, the lower your ‘bounce rate’ and the lower your bounce rate, the higher search engines like Google will rank you?

  • 59% of senior executives told Forbes Insight they’d rather watch a video than read text
  • About 65% of those who view a video click through to visit the vendor website
  • 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad
  • About 50% of those who viewed an online marketing video went on to make a purchase for their business
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Fill in the short form below and set up a free consultation with us. We can produce video that will fit in with your existing commercial goals. We not only have the video production capabilities, we can market your video on the best platforms as well as optimising your video to rank for the most commercially effective keywords.